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Premium Fitness Chain Anytime Fitness eyes Gujarat Market, targets Millennials

Ahmedabad, July 2018:: Gujarat offers a huge opportunity for the Indian Fitness Industry which is growing at over 16 % annually. In 2017, the expected value of the retail Fitness segment was Rs. 7,000 crore. Premium global fitness chain- Anytime Fitness is eyeing Gujarat market and with the expansion of its chain in Ahmedabad, it also plans to expand its operations in other major cities of the state soon.

Like other metros, millennials of Gujarat aspire to be active for wellness. They are exercising more and willing to spend money on compelling brands. The US-based gym chain Anytime Fitness chain is planning a major expansion in Gujarat with focus on Ahmedabad and other big cities such as Surat, Baroda. The company has so far opened one gym and one more will be added in the satellite area of Ahmedabad by the year-end. Along with three clubs in Ahmedabad, Anytime Fitness is targeting Tier 1 & 2 cities and all set to take its current tally of 50 chains to over 100 gyms by 2019.

“Indian Fitness Industry, currently at Rs 7,000 crore is progressively growing, offers a huge opportunity for investment and profitable venture as the industry’s current penetration to the market here is merely 1%. With over 10 lakh people joining health clubs each year, Anytime Fitness India is all set to be a market leader with its franchise business model based on 3-years unit growth strategies,” said Mr. Vikas Jain, Managing Director, Anytime Fitness India.

The people of Gujarat are foodies and believe in eating food which is rich in ghee and sugar contents and for them, fitness has become a necessity in order to prevent lifestyle diseases such as diabetes, hypertension, obesity etc. The increasing number of cases of obesity, diabetes, and the heart diseases has triggered the growth of the industry. This is also one of the key reasons behind the sudden surge in the number of weight loss products available in the market, as well as the spike in the health club and gym memberships. Spending money on gym memberships, which was earlier perceived to be a luxury, is now becoming a way of life for the youth of Gujarat.

With an array of cardio, weightlifting equipment, and functional training, Anytime Fitness also offers fitness classes, such as yoga, aerobics and much more. Furthermore, there is an increasing number of people here whose career growth dependent on fitness.

Globally, a new club is opening approximately every business day and a new member is joining every 45 seconds. Anytime Fitness clubs are now operational in 30 countries, 6 continents and rapidly growing. Over 3 million people are getting benefitted as its members.

About Anytime Fitness India

Anytime Fitness is a US-based gym chain with 4000 Clubs worldwide and 50 successfully running clubs in India. The first Anytime Fitness in India opened in New Delhi in 2013. Since then, 50 have opened throughout the country. And another 50 Anytime Fitness gyms are expected to open by the end of 2019. Anytime Fitness prides itself on providing its members with convenient fitness options and friendly, personal service in well-maintained facilities which feature top-quality exercise equipment. Ranked #1 on Entrepreneur’s prestigious Top Global Franchise list, Anytime Fitness is the fastest-growing gym franchise in the world for 10 consecutive years, with 4,000 gyms serving 3,000,000 members on five (soon to be all seven) continents. Anytime Fitness is the world’s best fitness franchise for 7 consecutive years in a row.
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