Centuryply Joins hands with Dharma Productions and Red Chillies for their dream project 'My Name Is Khan"

By ENN, Ahmedabad: Centuryply, the king of the plywood industry, today, in a Meet & Greet programme with Bollywood superstar Shah Rukh Khan, revealed the secret of being the undisputed leader for the last two decades, the strength to go on:.
Centuryply has time and again proved that whatever may come, the eyes are always fixed on the target and nothing can dither the team from achieving the Goal.

With a 98% Brand recall, Centuryply has set standards, starting from product innovations to marketing initiatives.
Centuryply has repositioned the brand in the Lifestyle segment, breaking away from the common perception of utility products.

Century Ply chose the glamorous entertainment industry of Bollywood to create that niche in the Lifestyle segment. Century Ply is enamoured with the charisma of SRK and have partnered with a SRK movie earlier. Therefore taking the same trend ahead, they have partnered with the biggest film of 2010 'My Name Is Khan'

'My Name Is Khan', is a movie wherein the protagonist goes through various ordeals in life to achieve the unattainable. Rizvan Khan, a Muslim man from India, moves to San Francisco and lives with his brother and sister-in-law. Rizvan, who has Asperger's, falls in love with Mandira. After September 11, 2001, Mandira is devastated and they split. To win her back, he embarks on a touching and inspiring journey across America. . Rizwan Khan's strength to go on through every upheaval exhibits the spirit that resembles the making of Centuryply, the leader.

Addressing the media, Mr. Sanjay Agarwal, Jt. MD, Centuryply, said, "The spirit of Rizwan Khan in this movie has strengthened our faith, that if you are true towards your goal, nothing can stop you from achieving it. Everything else becomes meaningless as long as the fortitude is to reach the destination. The same attitude has brought us to the pinnacle and has kept us there".

Commenting on this association Mr. Abhra Banerjee, VP Marketing of Centuryply said, "The undying spirit of Mr. Khan in this movie is what appeals the most and has a strong resemblance with our brand Centuryply. The brand Centuryply demonstrates the statement, Never Say Die, in its mannerism and this is the spirit that the team lives by. This is the second time that we are associating with SRK and hope to keep this association in future as well."

Vivek Krishnani, Head of Distribution, Marketing and Syndication FOX STAR STUDIOS says, "We are happy to partner with Century Ply for our film MY NAME IS KHAN. We value such symbiotic partnerships that help the brand and promote the film at the same time."